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Select a metric to get started
Choose a metric to see benchmark data and compare your performance against the industry median.
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Median
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Your Value
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Confidence: {{ selectedMetric.confidenceLabel }}
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Metric
Metric
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No metrics found.
Metric
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Filters
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How to read a benchmark
Google Analytics
Bounce Rate
53% better than industry
7
Median
30%
Your Value
14%
1
2
3
4
5
6
60
50
40
30
20
10
0
Confidence: High
i
8
1. Your current metric value.
2. Benchmark median: the 50th percentile. Half of companies sit above this value and half below.
3. Bottom quartile: the lowest-performing 25% of companies.
4. Second quartile: 25% of companies, between the 25th percentile and the median.
5. Third quartile: 25% of companies, between the median and the 75th percentile.
6. Top quartile: the highest-performing 25% of companies.
The darker shaded area (quartiles 2 and 3) is the inter-quartile range, where the middle 50% of companies fall.
7. How you're performing relative to the median.
8. Benchmark confidence score:
  • High: large sample size, high confidence in the results.
  • Medium: moderate sample size, reasonable confidence in the results.
  • Low: limited sample size, interpret results cautiously.
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